Onward: How Starbucks Fought for Its Life without Losing Its Soul

by Howard Schultz, Joanne Gordon

Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz, Joanne Gordon
ISBN:
1609613821
ISBN13:
9781609613822
BINDING:
Paperback
PUBLISHER:
Rodale Books
PUBLISHED:
2012-03-27
PAGES:
384
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership
lessons behind the global coffee company’s comeback
 
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Add to wish list
Share |
Reviews (0) More Reviews